BRANDING | IDENTITY Rule Number One was adaptability for the many needs imposed on this new updated logo for Diver Chevrolet. This hard working mark had to add a contemporary progressive look for this dealership, but more than that, the end uses were not only in the predictable places such as newspaper classified advertising, but also on the fender of every automobile that they sell, on the front of their new building, in web banners on several automotive sites, and on assorted give-aways such as key chains.